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About

NOEMAR is a Vienna-based design studio founded in 2025 by Noelani and Marcel. Our practice is rooted in exploration, narrative, and humour. United by a shared background at the Design Academy Eindhoven, we make furniture and objects that foster meaningful interaction and spark daily joy — guided by our motto la necessità di bellezza.

Our work is defined by an explorative approach and a strong sense of storytelling. Each piece carries a subtle je ne sais quoi through carefully embedded details and unexpected elements — small inventions, quiet jokes, secondary readings.

Marcel Bednarz and Noelani Mattstedt — founders of NOEMAR, the Vienna-based design studio — in the workshop, Marcel holding a Wuerstelhocker stool upside-down.

Marcel

At age 27, Marcel upended his career in business strategy and consulting to pursue his passion for furniture. His analytical thinking balances the creative process with a keen mind for realistic applications, production processes, and long-term considerations.

Noelani

Noelani knew her career path would lead into a creative direction from an early age, and her international upbringing set the tone for appreciating new and unusual ideas. After nearly three years working with high-end furniture clients, her passion to create is fueled by the potential for objects to spark daily joy.

NOEMAR founders Marcel Bednarz and Noelani Mattstedt reviewing a white architectural model in their Vienna design studio.